4 Fundamentals of Selling a Home Today
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4 Fundamentals of Selling a Home Today
Four KEY Elements to Sell Real Estate in Today’s market. These are basic and simple, but by far the most important things involved if you want your home to sell for top dollar.
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1. Real estate pricing is very local: "When you’re looking at comparables, you have to see what’s sold in the past three months. Look at your competition and what’s under agreement," advises Colette Casey-Brenner, sales manager at Coldwell Banker Arlington, Mass. Pricing is by far the number one most important thing for home selling.
2. Get property pics online: Stage the property, then take pictures and video. Better yet, hire a professional photographer to do the job. Make sure these pictures show up online on real estate websites that people actually use.
3. Disclosure is key: Tell potential buyers what’s wrong before they figure it out. That eliminates last-minute re-negotiations and cold feet. It’s better for people to trust you than to feel that you are hiding something.
4. Clean, clean, super-clean: A clean and clutter-free property makes potential buyers likely to pay more, says David Kelman, an associate with RE/MAX Landmark in Milton, Mass. Some buyers make their home buying decision simply by the cleanliness of the house.
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